RETAIL MERCHANDISING GRAPHIC PROGRAM
EastLinden was designed to match with a versatile fixture system developed by Newground in St. Louis. The images are soft vignettes created to evoke a 'dare to dream' mystique in the minds of the retail visitor, and to encourage the notion of creating future memories. Very often, we remember moments of our past in just such vignettes - not the whole room, but the way the curtains moved in the breeze, or the cool of a childhood countertop in the kitchen on a warm day. By limiting the field of view, we increase the frame of reference as the viewer will complete the scene in their own imagination - a scene that is uniquely theirs.
3D renderings by Allan Amioka