BRAND AND PRINT DESIGN
The web site design portion of a brand identity rollout for a Massachusetts financial advisor and flex benefits consultant.
Having taken on a major new partner - and future CEO - the sudden expansion of the client firm's scale of services warranted an all-new brand and identity program. The website we developed is centered around a gamepiece 'spinner' metaphor, which is actually a functioning navigational menu. Links lead to the major services that comprise the client's offerings. The metaphor, reinforces the client's proposition that their intense level of service and comprehensive program design makes the complex 'game' of employee benefits into something much simpler. It is based on one of the components of the print collateral program. Granular information and account access is achieved through the more conventional menu at the top of the blue bar.