BRAND ID | RESPONSIVE E-COMMERCE WEBSITE | POP AND MERCHANDISING | PHOTOGRAPHY
This work has many moving parts, but if you want to start somewhere, we recommend you begin by buying one - the product is incredibly rich, with just the right balance against sweetness, achieved with real food ingredients.) The work originated for a sister company whose business owner was selling Izzy's cheesecake as a menu item. He decided that Izzy's had larger promise, sold his firm, and came on as partner with Izzy's Cheesecake, which had been a going enterprise for 30 years. The work expanded to include everything, but first up was a brand ID, designed to pay homage to the established identity. One doesn't just throw away 30 years of brand equity. Additional work provided includes blogging, trade show support, collateral and label design, wearables, packaging, product development, interior store design, and photography. The website is a fully configured ecommerce site with scalable large-store capacity.