MERCHANDISING | ECOMMERCE FOR FOOD SERVICE
Gusto's is an early entry of the food truck surge into Maine. Surrounded as they were at the time by popular Old Orchard Beach eateries, the owner was looking to improve walk-up foot traffic. After a program of on-site and on-truck merchandising aimed at long-range visual acquisition (banner), mid range location (sidewalk signage), and making the offerings easy to identify and order (on-truck menuboard and signage), the client reports that "sales literally doubled." The website was then crafted as a mobile-priority website with live social media feed - which became critically important when the operation moved to Portland and went full nomad - with an occasional shopping cart for specials. On larger devices, the home page is a one-page design with parallax background images. As with any retail operation, a steady stream of merchandising support by way of posters, banners, sidewalk signs, menuboard, literature, coupons, and decals (to mention a few) increased visibility and reinforced visual cues for customers. And did we say, we recommend the chicken bacon ranch? UPDATE: Archve project: this business was recently sold and is operating under new management and a different name.