Over the years, we have developed numerous signage concepts. These are all designed to convert a client's brand documents and standards into a commanding environmental statement, often using simple, large areas of color, graphics and structural elements to make the brand or message stand out in cluttered environments. (Trees, leaves, competing business, nearby businesses, lightpoles.... this visual noise can quickly bury a message that attempts to do too much.) We extend the treatment to include wayfinding components for customers traversing a campus or store. Many involve a longstanding and fruitful collaboration with industrial designer Allan Amioka.